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Exclusive public charging strategy design for Chinese BEV market

Bohan Zhang

Exclusive public charging strategy design for Chinese BEV market.

Rel. Claudio Nervi. Politecnico di Torino, Corso di laurea magistrale in Automotive Engineering (Ingegneria Dell'Autoveicolo), 2022

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Abstract:

Chinese battery electric vehicle (in the following referred as BEV) market is one of the largest and fastest-growing market in the world, attracting global auto companies. And as an infrastructure, the public charging network is greatly affecting the customers’ confidence in BEV and their choice of the brand. In this thesis, I fictionalize a European automotive company that had achieved great success in China in the past internal combustion engine (in the following referred as ICE) era. Now in the competition of the electrification, we can increase the brand awareness and the sales of our BEV in China by planning the branded exclusive public charging stations and the premium charging services.

Relatori: Claudio Nervi
Anno accademico: 2021/22
Tipo di pubblicazione: Elettronica
Numero di pagine: 71
Soggetti:
Corso di laurea: Corso di laurea magistrale in Automotive Engineering (Ingegneria Dell'Autoveicolo)
Classe di laurea: Nuovo ordinamento > Laurea magistrale > LM-33 - INGEGNERIA MECCANICA
Aziende collaboratrici: NON SPECIFICATO
URI: http://webthesis.biblio.polito.it/id/eprint/22040
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