Exclusive public charging strategy design for Chinese BEV market

Chinese battery electric vehicle (in the following referred as BEV) market is one of the largest and fastest-growing market in the world, attracting global auto companies. And as an infrastructure, the public charging network is greatly affecting the customers’ confidence in BEV and their choice of the brand. In this thesis, I fictionalize a European automotive company that had achieved great success in China in the past internal combustion engine (in the following referred as ICE) era. Now in the competition of the electrification, we can increase the brand awareness and the sales of our BEV in China by planning the branded exclusive public charging stations and the premium charging services.