Development strategies for a new line of business launching a brand called Vecori by the Colombian enterprise Ultrabordados SAS.

Due to the uncertainty that arises during the firsts months of the year in companies that provide services in the textile sector, Ultrabordados SAS, a company that is specialized in screen printing, laser cutting, sublimation, and embroidery services, decides after 29 years in the market, to launch a brand to serve the end consumer. Ultrabordados is thus seeking to expand its market through a corporate strategy of product diversification. This will allow to enter new markets using different pricing strategies for each of its products. Vecori will be the spin-off of Ultrabordados, which is expected to reach new potential customers. This thesis shows how the new brand called Vecori is developed from the beginning, the products to be launched, the target market, costs, and sales prices. All this data made it possible to make sales projections for a year considering three different scenarios. Rather than looking for the project's financial feasibility, different methods were sought from the price and quality of the product to impact the target market. The financial viability is not considered because of the low investment involved in the project since most products can be made in low quantities in the company that already exists, Ultrabordados SAS.