Functional analysis and implementation of B2B e-commerce on Salesforce B2B Commerce platform

The main purpose of this thesis is to present the core aspects of Salesforce B2B Commerce technology, how it is designed, how it works and how to exploit all its functionalities. Moreover the thesis will deeply dive into the presentation of an e-commerce website implementation for a real company. This project has been one of the very first use of the newest Salesforce B2B Commerce on Lightning Experience in Italy and in Europe too. The technology is forecast to grow exponentially in the next few years since it is already striking the market and it has already imposed upon the American market. The script is divided in three sections. The first part will simply be an introduction of B2B, it is not the purpose of the work to present all its peculiarities, but mostly to give a clear explanation of what is it and why it is important to distinguish it from B2C. The second section will explain the design and the functionalities of Salesforce B2B Commerce platform. At last it will be presented an accurate analysis of a real world scenario of a company in need of a new e-commerce website. The solution is built through a previous analysis exploiting software engineering design and then through the main characteristics, configurations and pieces of code used to produce the expected result.