Evaluation, planning and feasibility study of an innovative productTechnology transfer is the process that disseminate technology between universities, governments and industries. It has been utilized for a long time now, but in the last years the volume of researches has increased while the number of projects successfully exploited in the market haven’t, leading to the need to rethink the process itself. In this work we present the technology transfer process from universities to the market, the actors that can help or operate it and the main variables that can lead to success or failure when a research based invention (RBI) needs to become an innovation.