There is a underdevelopment or lag in terms of appropriation of new innovative methods in Latin America due to the lack if resources allocated in Research & Development, deficit in a managerial mindset, entrenched focus in productive industries of extraction and processing of raw materials, between other causes that would be described in further chapters. Innovating is going beyond of what is traditional, considering always the customer´s needs; the previous statement is the core argument of the Lean startup methodology. The current thesis aims to provide bases to Latin American firms that allow them to venture and dive deep in this new trend of innovation.